I’m an experience designer with a concentration in digital strategy, UX, UI, branding, and social media. Formally trained in design, my career spans over 15 years in digital media. I’ve led multidisciplinary teams in multiple roles–from art direction, to UX, to dev. My work explores ways of pushing emotional and tech paradigms to engage people and create solutions for our relationship with technology and the social world. Plus, I’m fun.

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Recent Projects

Pretty Things

What's behind me is ahead of me.

The foundation of my understanding of experience design came from my graduate studies in exhibit design. Creating a story that leads an audience through an exhibit is essentially the same process as user experience design.

My first true dive-in role is what taught me the most valuable tools of my profession. This was the second incarnation of the famed fashion site, and we were a small shop of three designers and three back-end programmers.

What was specifically important was the way the department was set up - it was an all-in-one shop. We collaborated to form the UX, design, and the front-end code. We were expected to understand the existing architecture, identify problematic sticking points for users, create solutions, design for those new thoughts and transitions, and code them so they work. The experience was indispensable, and it formed my digital creative process.

AWARDS: PM360 Pharma Choice Gold Medal, LAP-BAND iPad App
PM360 Pharma Choice Gold Medal, Professional Website:
WebAward, Best of Industry: Pharmaceuticals,
Rx Club Award,
Internet Retailer Best of the Web 2006 for Bringing Tommy style online

PUBLICATIONS: Psychic Girl Web Design appeared in Glamor Magazine, half page spread.
Exhibit design thesis appeared in: Metropolis Magazine, New York Times, NY Daily News
Winner of DesignTex Fabric Competition, Loop De' Loop
My fabric was chosen out of hundres in a publishing competition. It became one of DesignTex best selling collections. Appeared in Interior Design Magazine, full spread